ALPHA
An icon in motion
ALPHA
A pure creative gesture, born in the early 2000s, returning in 2026 with a new intensity.
A pure creative gesture, born in the early 2000s, returning in 2026 with a new intensity — without nostalgia, without artifice. Just the strength of a design that hasn't aged.
A Parisian elegance. A silhouette in motion. And that line of colour, instantly recognisable, running along the upper like a signature drawn in a single gesture.
The line is the style.
Piping. Both structure and signature. They don't decorate — they draw.
2006
Before ALPHA, the silhouette wore a number.
104 for Him. 004 for Her. In the high-top version, 112 and 012. A design, already there. A signature, already recognised by the international press, from Paris to Tokyo, from New York to Milan.
-
Elle
Paris·September 2006
-
W Magazine
New York·August 2006
-
V Magazine
New York·Fall 2006
-
Vogue Paris
Paris·December 2006
-
Marie Claire
Paris·December 2006
-
L'Uomo Vogue Sport
Milan·July 2006
-
Elle
Paris·December 2006
-
Commons & Sense Man
Tokyo·October 2006
-
Elle
Berlin·August 2006
-
Grazia
Milan·November 2006
The collection unfolds around two chromatic harmonies. Colour in monochrome, in all its force — green, burgundy, yellow, light blue. And the contrasted multicolours, drawn from the vocabulary of the Pierre Hardy studio. Each ALPHA version is its own proposition, a visual world coherent and immediately legible.
The signature
Those graphic bands running along the upper. Both structure and signature. They don't decorate — they draw.
An icon in motion
To move through the city with the energy of the street and the standards of luxury.
Walking Urban Creative.
The collection extends to the bag.
Three volumes, one same line. The Alpha design finds in the bag a new territory of expression.